Last updated: 2026-01-14
Best Addressable Alternative (2026)
This is a conservative comparison: we only state things we can verify from public pages. Where details aren’t public, we say so.
TL;DR verdict
Pick Web3 Trackers if…
- you want one script tag setup (no SDK required)
- you want self-serve setup and transparent pricing ($99-249/mo)
- you measure conversion as swaps/mints/transfers (not just web events)
- you need channel-level attribution fast (no enterprise procurement)
Consider Addressable if…
- you want an enterprise-style platform with a very broad analytics surface
- you’re comfortable with a sales-led buying process
- you need more than lightweight channel-code attribution
Addressable’s positioning includes “Comprehensive Attribution” and “Track 450+ daily metrics across Web2 and Web3”.
Quick comparison
| Category | Web3 Trackers | Addressable |
|---|---|---|
| Pricing transparency | Public: Free → Starter ($99) → Growth ($249) | Sales-led (pricing not publicly listed) |
| Time-to-value | ~15 minutes self-serve setup | Requires demo process (public details limited) |
| Link tracking | UTM-style source/medium/content tags | Proprietary attribution methods |
| Spend tracking | NEWPer-link spend for accurate ROI | Campaign-level (details not public) |
| Core metric | On-chain conversions by channel/source | Broad Web2+Web3 attribution/metrics surface |
| Chains | Ethereum, Base, Solana, TON | Not clearly enumerated (multi-chain implied) |
FAQs
Is Web3 Trackers an alternative to Addressable?
Yes—if you want self-serve setup and transparent pricing for tracking marketing → on-chain conversions. If you want an enterprise growth platform with a broad metric surface area, Addressable may be a better fit.
Does Addressable publish pricing?
At the time of writing, Addressable appears sales-led (book-a-demo flow) and does not visibly list pricing on its marketing site. If this changed, we'll update this page.
What does Web3 Trackers measure?
Campaign-level attribution tied to on-chain outcomes—swaps, mints, transfers (and optional contract calls), broken down by channel codes. You can also track marketing spend per link for accurate ROI and cost-per-conversion metrics.
Do I need an SDK?
No. Web3 Trackers uses a simple tracking pixel—just paste one script tag in your site's head. It auto-detects wallet connections (MetaMask, Phantom, etc.) and attributes them to your marketing campaigns. No SDK, no code changes, no engineering resources needed.
Which chains are supported?
Web3 Trackers supports Ethereum, Base, Solana, and TON.
How much cheaper is Web3 Trackers compared to Addressable?
Web3 Trackers starts at $99/month with public pricing. Addressable is sales-led, but industry reports suggest enterprise Web3 attribution tools typically cost $2,000+/month. This makes Web3 Trackers roughly 6-20x cheaper depending on the Addressable plan.
Can I track Twitter campaigns driving token swaps with either tool?
Yes, both tools can attribute Twitter campaigns to on-chain conversions. Web3 Trackers uses referral codes that users register with before converting. Addressable uses broader identity and attribution methods.
Which tool is better for early-stage crypto startups?
Web3 Trackers is designed for early-stage teams with limited budgets who need fast setup. Addressable is better suited for enterprise teams with larger budgets and more complex attribution needs.
Want the self-serve path?
Start free, create a campaign, generate a few channel codes, and track on-chain conversions.