Last updated: 2026-01-16
Best Formo Alternative (2026)
A practical comparison for teams choosing between Formo and Web3 Trackers. Focus: marketing attribution vs product analytics, pricing transparency, and setup speed.
TL;DR verdict
Pick Web3 Trackers if…
- ✓ you want self-serve with transparent $99–$249/mo pricing
- ✓ your primary goal is marketing attribution (which channels drive conversions)
- ✓ you need to prove ROI to investors quickly
- ✓ you want UTM-style tracking without SDK integration
Consider Formo if…
- • you need deep product analytics (funnels, cohorts, retention)
- • you want wallet intelligence beyond attribution
- • you need 30+ chain support
- • you have budget for enterprise tooling and demo cycles
Formo positions as “Product Analytics + Wallet Intelligence for Web3”
The Core Difference
Formo is a product analytics platform — it helps you understand how users behave inside your app (funnels, retention, wallet profiles).
Web3 Trackers is a marketing attribution tool — it helps you prove which campaigns drove users to your app in the first place (source → conversion).
These are complementary needs. If you only need one, choose based on your primary pain point.
Feature Comparison
| Category | Web3 Trackers | Formo |
|---|---|---|
| Primary focus | Marketing attribution | Product analytics |
| Pricing | Public: Free → $99 → $249/mo | Demo-led (not publicly listed) |
| Setup time | ~15 minutes, self-serve | Demo + potential SDK integration |
| Tracking method | UTM-style links, no SDK required | “One line of code” SDK |
| On-chain conversions | Swaps, mints, transfers by source | Full user journey + on-chain |
| Wallet intelligence | Quality scoring (age, activity, balance) | Deep wallet profiling + segmentation |
| Spend tracking | ✓Per-link spend for ROI | Not specifically featured |
| Product funnels | Not focus area | Full funnel + cohort analysis |
| Retention analytics | Not focus area | D1/D7/D30 retention |
| Chain support | Ethereum, Base, Solana, TON | 30+ chains |
| Privacy approach | No third-party cookies | No cookies, no fingerprinting (privacy-first) |
Questions Teams Ask (from Reddit/Web3 communities)
“How do I know which ad led to an on-chain transaction?”
Both Formo and Web3 Trackers solve this with different approaches. Web3 Trackers uses UTM-style tracking links — create a link for each ad, track clicks, attribute conversions to the original source. No SDK needed. Formo uses SDK-based tracking for full journey visibility.
“How do I filter out bots and sybils?”
Web3 Trackers includes wallet quality scoring that flags low-quality wallets (new accounts, bot patterns, low activity). Formo offers similar capabilities through wallet profiling. Both help you focus budget on channels that attract real users.
“What's the best way to connect off-chain clicks to on-chain wallets?”
The hybrid approach: track off-chain touchpoints (ads, clicks, site visits) then match to on-chain wallet behavior. Web3 Trackers does this via tracking links → wallet connect → on-chain monitoring. Formo provides similar stitching through their SDK + wallet intelligence.
Which Tool for Which Use Case?
Use Web3 Trackers for:
- → Proving marketing ROI to investors
- → Comparing Twitter vs Discord vs KOL performance
- → Tracking influencer campaign conversions
- → Quick setup without engineering resources
- → Tight budget ($99–$249/mo range)
- → Per-link spend tracking for accurate CAC
Use Formo for:
- → Understanding product usage (funnels, retention)
- → Deep wallet segmentation and targeting
- → Token-gated forms and community engagement
- → Supporting 30+ chains including niche L2s
- → Full user journey from first visit to transaction
- → Enterprise budget and demo process OK
FAQs
Is Web3 Trackers a direct Formo alternative?
Yes, if your primary need is marketing attribution—connecting campaigns to on-chain conversions (swaps, mints, transfers). Formo offers broader product analytics; Web3 Trackers focuses specifically on proving marketing ROI.
How does Formo pricing compare to Web3 Trackers?
Formo uses enterprise/demo-led pricing (not publicly listed). Web3 Trackers has transparent self-serve pricing: Free tier → $99/mo → $249/mo. No sales calls required.
What's the difference between product analytics and attribution?
Product analytics (Formo's strength) tracks how users behave inside your app—funnels, retention, cohorts. Attribution (Web3 Trackers focus) tracks which marketing channels drove those users in the first place. Both are valuable; choose based on your primary need.
Does Web3 Trackers have wallet intelligence like Formo?
Web3 Trackers includes wallet quality scoring—analyzing wallet age, transaction history, and DeFi activity. This helps identify which campaigns attract high-value wallets vs bots/farmers. Formo offers deeper wallet profiling for product analytics use cases.
Which chains does each platform support?
Web3 Trackers supports Ethereum, Base, Solana, and TON. Formo claims 30+ chains. If you need niche chain support, check Formo's chain list. For Ethereum/Base/Solana/TON, both work.
How do I track which ad led to an on-chain transaction?
Both platforms solve this. Web3 Trackers uses a tracking pixel (one script tag) + UTM-style links. The pixel auto-detects wallet connections, and links attribute them to campaigns. No SDK required—just paste and go.
Can I filter out bots and sybils from my attribution data?
Yes. Web3 Trackers' wallet quality scoring identifies low-quality wallets (new, low activity, bot patterns). You can see quality distribution per campaign and focus budget on channels that attract real users.
How long does setup take compared to Formo?
Web3 Trackers: ~5 minutes. Paste one script tag (our tracking pixel) and it auto-detects MetaMask, Phantom, and all major wallets. No SDK required. Formo: requires demo and potentially SDK integration for full product analytics. If you just need attribution fast, Web3 Trackers is much quicker.
Which tool is better for proving marketing ROI to investors?
Web3 Trackers is specifically designed for this. It shows conversions by source/medium, per-link spend tracking, cost-per-acquisition, and wallet quality. Export to CSV for investor reports. Formo is better if you also need to show product retention metrics.
Ready to prove your marketing ROI?
Start tracking which campaigns drive on-chain conversions. Self-serve setup, transparent pricing, no SDK required.