Privacy Policy

Information We Collect

Information You Provide to Us

• Account Information: Email address, company name, and authentication data
• Billing Information: Payment details (processed securely; we do not store full credit card data)
• Campaign Data: Marketing campaign parameters (source, medium, content, term)
• Wallet Information: Blockchain wallet addresses for attribution tracking
• Communications: Messages, support requests, and inquiries you send to us

Information We Collect Automatically

• Usage Data: Information about how you interact with the Service (pages viewed, features used, time spent)
• Device Information: Device type, operating system, browser type, and unique device identifiers
• Log Data: IP address, access times, and referring URLs
• Blockchain Data: We record touchpoints when users visit your tracking links; this data is associated with blockchain wallet addresses (pseudonymous on-chain)
• Cookies: We use first-party cookies for session management and analytics

How We Use Your Information

We use the information we collect to:

• Provide and maintain the Service: Create and manage the Service, process campaigns, and track conversions
• Process transactions: Enable payment processing and billing
• Deliver attribution insights: Analyze campaign performance and provide reporting
• Communicate with you: Send notifications, updates, and respond to your inquiries
• Improve our Service: Analyze usage patterns and enhance functionality
• Ensure safety and security: Detect fraud, prevent abuse, and enforce our Terms of Service
• Comply with legal obligations: Meet regulatory requirements and respond to legal requests

Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process your personal information based on:

• Contract Performance: Processing necessary to provide our Service to you
• Legitimate Interests: Improving our Service, security, and fraud prevention
• Consent: Where you have provided consent for specific processing activities
• Legal Obligations: Compliance with applicable laws and regulations

How We Share Your Information

Third-Party Service Providers

• Payment Processors: Stripe (payment processing and billing)
• Cloud Providers: Amazon Web Services or similar (hosting and data storage)
• Analytics Providers: Google Analytics or similar (usage analytics)
• Blockchain Networks: We send transaction data to blockchain networks (Ethereum, Base, Solana, TON) where it becomes publicly visible

Legal Requirements

We may disclose your information if required to do so by law, in response to legal process or government requests, to protect our rights and property, to investigate fraud or security issues, or to enforce our Terms of Service.

Public Information

• Campaign Tracking Data: Aggregate campaign performance metrics may be included in case studies or testimonials (with your consent)
• Blockchain Transactions: Once recorded on blockchain, wallet addresses and transaction records are permanently and publicly visible
• On-Chain Attribution: User wallet addresses associated with your tracking campaigns are pseudonymous but visible on-chain

Data Retention

We retain your personal information for as long as necessary to provide our Service, comply with legal obligations, and resolve disputes.

Account Deletion: When you delete your account, we delete or anonymize your personal information within 30 days, except where we are required to retain it for legal purposes. Blockchain transaction records and on-chain attribution data will remain on the public ledger permanently and cannot be deleted due to blockchain immutability.

Your Rights and Choices

For EEA Users (GDPR Rights)

• Access: Request a copy of your personal information
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your information (with blockchain limitations noted below)
• Objection: Object to processing of your information
• Data Portability: Receive your information in a portable format
• Withdraw Consent: Withdraw consent where processing is based on consent

To exercise your privacy rights, contact us at info@web3trackers.com. We will respond to your request within 30 days.

For California Users (CCPA Rights)

• Know: Request information about data collection and sharing
• Delete: Request deletion of your personal information
• Opt-Out: Opt-out of sale of personal information (we do not sell personal information)
• Non-Discrimination: Exercise rights without discrimination

Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of data in transit (HTTPS) and at rest (AES-256)
• Secure authentication and access controls
• Regular security assessments and penetration testing
• Secure server infrastructure with restricted access

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place for such transfers.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Maintain your session
• Remember your preferences
• Analyze Service usage and performance
• Improve user experience

Types of Cookies

• Essential Cookies: Required for the Service to function
• Analytics Cookies: Help us understand how users interact with our Service
• Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. However, disabling certain cookies may limit your ability to use some features of our Service.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a new “Last Updated” date and sending you an email notification for significant changes.