Web3 Attribution
& Crypto Marketing Analytics

Web3 attribution connects your marketing campaigns (Twitter, Discord, email) to actual on-chain conversions (token swaps, NFT mints, protocol interactions). Unlike traditional web analytics, crypto conversions happen on decentralized networks, not your website. Without attribution, you can't prove which marketing channels drive real value, leading to wasted budget and inability to report ROI to investors.

Web3 Trackers uses a simple tracking pixel and UTM-style links: 1) Paste one script tag in your site's head — it auto-detects wallet connections (MetaMask, Phantom, etc.), 2) Create tracking links with source/medium/content tags and share across Twitter, Discord, newsletters, 3) When wallets connect, we automatically attribute them to your campaigns, 4) See conversions, CAC, and ROI by channel. No SDK required — just one script tag and your tracking links.

Create unique tracking links for each ad campaign with source/medium/content tags. When users click your link and later convert on-chain (swap, mint, transfer), the conversion is attributed to that specific ad. This bridges the gap between off-chain clicks and on-chain outcomes—the core attribution problem in crypto marketing.

Web3 Trackers includes wallet quality scoring that analyzes wallet age, transaction history, DeFi activity, and token balances. Low-quality wallets (new accounts, bot patterns, no history) are flagged automatically. You can see quality distribution per campaign to focus budget on channels that attract real users, not farmers.

Web3 Trackers offers the same core attribution functionality at a fraction of the cost. Addressable and Spindl charge $2,000+/month with enterprise sales processes. We have a free tier to get started, with paid plans from $99/month. Self-serve signup, no sales calls required. Perfect for early-stage protocols, growth teams with limited budgets, and agencies managing multiple clients.

Wallet quality scoring analyzes the wallets that convert through your campaigns based on: wallet age (older = more established), transaction history (more activity = more engaged), token balances, and DeFi activity. This helps you identify which campaigns attract high-value users vs. airdrop farmers or bots.

Create a unique tracking link for each influencer with their name in the content tag (e.g., source=kol, medium=paid, content=influencer_alice). Add your payment amount to the link's spend field. Track conversions attributed to each influencer and calculate cost-per-wallet (CPW) and ROI. This lets you compare performance across influencers objectively.

Most teams are tracking wallet connections within 5 minutes. Create an account, copy one script tag to your site's head, and you're done. Our pixel auto-detects MetaMask, Phantom, Coinbase Wallet, and all major wallets. No SDK to install, no smart contract modifications, no engineering resources required.